Justin read the email from his boss at least 4 times and tried to figure out a way to tell him there was no way. The biggest industry trade show of the year was in Las Vegas in just a few weeks. Justin had been out with the flu since last Wednesday and now his boss decided he wants 5,000 promotional giveaways for the show? In full color? At a cut-rate price? Drop-shipped to the convention booth?
Justin pulled some ancient promotional catalogs from a pile stacked by the window and thumbed through them. "Useless stuff. Same tchotchkes you see at every convention. No way will the boss go for these." Even if Justin liked any of the offending trinkets, he knew there wasn't enough time to place an order, approve art proofs, and process invoices and purchase orders.
He closed the email from his boss, opened a new tab in his browser, googled "corporate gifts" and clicked on MyJellyBelly.com.
"Looks interesting," Brad mumbled to himself as he looked at the possibilities, "but no way they can give me a price that's good." He clicked on the Jelly Belly Tins ("Definitely a conversation piece at a trade show") and looked at the volume discounts–just $2.99 each. He tried uploading his corporate logo–in full color–and then typing in the company's website.
"But there's no way they can ship them to us in time." Brad clicked on the [shipping tab] and found, yes, he could have everything shipped right to their booth at the Las Vegas Convention Center. "No way," said Brad with amazement.
About 5 minutes later, everything was ordered. He opened up the email from his boss, hit reply, and typed one word: